The start of 2026 will be full of complimentary educational opportunities from ASA. These upcoming ASA webinars can help you start strong in the new year, improve sales and revenue, and more.

Jan. 12—”ASA Interactive Masterclass Series, Session 1: Unlock Your Sales Potential With Tom Erb“
In the first session of the exclusive ASA Interactive Masterclass Series, designed to transform your approach to sales through a highly interactive and engaging learning environment, Tom Erb will help you articulate your unique market differentiators and discuss how to develop effective sales strategies.

Jan. 12—”ASA Economic and Staffing Forecast | January 2026“
When the next installment of this monthly webinar series—only for ASA members—resumes, the ASA research team will share expert analysis to help you navigate the dynamic landscape of the staffing industry with confidence and foresight.

Jan. 13—”Sales and Marketing Alignment to Boost Productivity and Revenue Growth“
Learn what distinguishes staffing firms that are growing—sales and marketing alignment—and how you firm can realign the sales and marketing functions into a collaborative lead generation and selling machine. Tom Kosnick of Visus Group and Yvonne McAteer of Outpace Digital Marketing will share specific strategies for improving sales and marketing productivity.

Jan. 15—”Communicating Your Vision and Goals to Get Your People Into Action in 2026“
Shad Tidler of Lushin Inc. offers tactics for developing your goals and strategy, communicating your vision and goals to your team, and motivating your team to work toward the same vision.

Jan. 20—”2026 Staffing Trends: Projections and Reflections From Industry Leaders“
Join thought leaders in the industry to learn about the top five trends in staffing for 2026, how they will affect the industry in the year ahead, and how you can be prepared for ways they will affect your business goals and future growth.

Jan. 27—”Chaos-Proof Your Family Business, Session One: Your Inner Family Business and the Chaos-Proof Framework“
In the first session of this two-part webinar, Adam Hatcher, Esq., of Twenty One Clear LLC explores why some family companies succeed and others succumb to infighting, selfishness, and poor decision making—and how to prevent a family business from self-destructing.

Jan. 29—”Chaos-Proof Your Family Business, Session Two: Your Next Family Action Meeting “
The two-part webinar concludes with steps business leaders can take to chaos-proof the family business inside of a company—attendees will simulate a family business meeting.

All ASA webinars are complimentary for ASA members, and most qualify for continuing education hours toward ASA certification renewal. To learn more and to register, visit americanstaffing.net.

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