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Inbound Marketing Trends in the Staffing Industry: Case Study

PRNewswire (02/01/12)

Inbound marketing company Grass Roots Marketing has announced the results of a case study, “Inbound Marketing for Staffing Agencies.” The study examines the Web site grade and social media platform activity of about 250 staffing firms; 233 were identified as American Staffing Association member firms, and 25 were identified as the biggest staffing firms in the U.S.

The upshot of the research was that typical staffing firms can boost their sales by allocating more resources to inbound marketing tools, and smaller firms can be just as effective as the top 25 firms. According to the survey, six of the eight most effective marketing tactics were Internet-related. These included a company Web site, e-mail blasts, social media, search engine optimization, e-mail newsletters, and search engine advertisements.