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LinkedIn Blows Other Social Networks Out of the Water for Recruiting

WebProNews (02/13/12) Chris Crum

Employers use LinkedIn more than other social networks for recruiting purposes, according to a new report from Bullhorn Reach. “For job applications, LinkedIn is driving almost nine times more applications than Facebook and three times more than Twitter,” according to a spokesperson for Bullhorn Reach. The “Social Recruiting Activity Report” shows that the average recruiter adds 18.5 LinkedIn connections, 3.3 Twitter followers, and 1.4 Facebook friends every week. However, Twitter followers are nearly three times more likely than LinkedIn connections to submit applications.

The report also reveals that 48% of recruiters use only LinkedIn, 19% use only LinkedIn and Twitter, 10% use only LinkedIn and Facebook, 1% use only Facebook, 1% use only Twitter, and 1% use only Facebook and Twitter, but 21% use all three social networks. Additionally, 28% of recruiters have 1,000 or more LinkedIn connections, 75% have 100 or fewer Twitter followers, and 21% have 50 or fewer Facebook friends.