Robert Half International News Release (03/13/12)
Some 13% of marketing and advertising executives plan to add full-time staff in the next three months, according to the Creative Group Hiring Index for Marketing and Advertising Professionals, and 3% predict reductions in staff. Most survey respondents, 80%, expect to make no changes to the size of their teams; this is up four points from the previous quarter’s forecast. The net 10% of executives planning to hire in the second quarter is up one point from the same time period in 2011 and down four points from the first-quarter 2012 forecast. Account services, Web design or production, and brand or product management are the specialties in greatest demand, according to survey respondents.