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Social Capital: The Creative Group Survey: Many Companies Plan to Spend More on Social Media This Year

Robert Half International News Release (03/29/12)

Advertising and marketing executives expect their firms to spend more money on social media this year, according to a recent survey by The Creative Group, a staffing company for interactive, design, marketing, advertising, and public relations professionals. The survey reveals that 53% of respondents expect more marketing dollars to be devoted to Facebook, with 43% anticipating increased spending on Twitter, 41% on Google+, 38% on LinkedIn, and 36% on YouTube. “Although companies plan to spend more on social media, finding the talent needed to oversee these programs can pose a challenge,” says Donna Farrugia, executive director of The Creative Group. “Bringing in freelancers who have worked on successful social media initiatives can be helpful, since these professionals can not only develop and implement strategies but also impart their expertise to core team members during the process.”