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Adecco Rebuilds U.S. After Taking Eye Off Most Lucrative Market

Bloomberg BusinessWeek (09/21/12) Patrick Winters; Leigh Baldwin

Adecco is working to rebuild its U.S. presence after being too slow to capitalize on the profitable information technology staffing sector, says chief executive officer Patrick De Maeseneire. Adecco has had trouble keeping up with the U.S. market since acquiring MPS Group in 2010. The attention paid to integrating MPS meant Adecco had its “eye off the market,” De Maeseneire says. “It didn’t let us hire the additional resources we needed in our IT business on time to cope with the market growth. We missed the boat there.”

In May, the company’s top executives toured the U.S. and fired the manager of the U.S. IT staffing unit. Now that Adecco has a “good footprint in the U.S., we really need to attack the small and medium-sized accounts,” says chief financial officer Dominik De Daniel. “The share of profit from the U.S. will increase in the mid term,” with growth driven by the automotive and technology industries, he says.