CareerBuilder News Release (02/07/13)

ASA corporate partner CareerBuilder’s new Recruitment Performance Portal is a free analytics tool for all clients that helps companies evaluate how the performance of their job ads compares with other companies vying for the same talent in the same locations. The portal, powered by data on more than 27 million applicant behaviors, tells companies how effective they are in attracting a large number of candidates and how the demographics of their applicants compare to competitors. Companies can easily identify where they’re especially effective, what areas need attention and where they need to adjust priorities and strategies. If the job ad is underperforming, the portal recommends ways to improve results.