Wall Street Journal (09/23/15) Louise Radnofsky

Top Obama administration officials announced yesterday that they are anticipating the toughest sign-up season for insurance coverage under the health law so far. Officials are looking at approximately 10.5 million people who could buy coverage through healthcare.gov or state sites, but who have yet to do so since the law rolled out. “This open enrollment is going to be tougher than last year,” said Sylvia Mathews Burwell, secretary of the U.S. Department of Health and Human Services, noting that people who are still uninsured are “a bigger challenge.” As such, federal officials plan to focus on the uninsured in densely populated areas, and target younger, lower income, and black and Hispanic Americans who are more likely to still lack coverage. According to Burwell, officials are also going to be trying to draw attention to the availability of a call center and in-person enrollment assistance. The HealthCare.gov website is also being evaluated and revised to make it easier to use.