There has been accelerated adoption of talent acquisition technology and a greater role for artificial intelligence as more organizations embrace this technology to ensure ethical, efficient, and quality hiring, according to a survey of 300 senior level talent acquisition and human resource professionals by Modern Hire. Seventy-three percent of companies increased their investment in TA tech in 2022. Although efficiency continues to remain critical to TA, 70% said quality of hire will be the number one driver in TA investments in 2023, with an increased focus on retention. Some 68% said speed and efficiency are still important, followed closely by candidate experience (62%).

Although diversity, equity and inclusion—as well as bias—declined below other areas, 30% said providing a fair and equitable experience to every candidate is still critical. There seems to be conflicting views on candidates’ perception of AI in the interview and hiring process, but 44% are not bothered by it and would prefer AI to a recruiter who has no time to respond, or a hiring manager who acts on bias. At least 33% are embracing AI, and only 24% would prefer not to use it.