Wanted Analytics (05/17/12) Abby Lombardi

Hiring demand for social media skills has been increasing for years and continues to do so. The number of job ads continues to grow, with more than 51,000 online job listings including social media requirements in April—both for using social media sites or developing programs and apps for social platforms. That represents a 36% increase compared to the same time period in 2011. Many of the jobs that require social media skills are in marketing, public relations, and technical occupations, but social media skills are also being included in job ads for sales professionals, recruiters, and administrative and support positions.