ASA recognizes that one of the top issues keeping staffing and recruiting professionals up at night is growing their talent pipeline amid an ongoing talent shortage. Communicating to job seekers in a way that resonates and captures their interests has never been more critical.

The association has conducted extensive research to understand the mindset of today’s job seeker and has debuted an online course in conjunction with the New Language of Staffing handbook and resulting strategies. The “New Language of Staffing” course—exclusively for staffing professionals with ASA member firms—features video modules, online quizzes, and more. It’s part of the “Fundamentals of Recruiting” online course module in the ASA Onboarding Series on ASA Learn. ASA-certified professionals who complete the course earn 0.5 hours of continuing education toward ASA certification renewal.

Visit americanstaffing.net/new-language to learn more.

ASA today announced the inaugural class of Women in Leadership Scholarship recipients. The Women in Leadership Scholarship program honors rising stars in the staffing and recruiting who show exemplary professional growth potential and a commitment to a career in the industry. The 2020 honorees are Brenna Barnett, Carlton Staffing director of marketing, and Madelyn Varner, Randstad area director of East Carolina. They will receive complimentary registration packages to attend the virtual events Staffing World^® 2020 and THRIVE 2020.

“ASA is thrilled to announce the first recipients of the Women in Leadership Scholarship awards,” said ASA women in leadership interest group chairman Sara Luchsinger, CSP, of SEEK Careers/Staffing. “This scholarship program rewards young leaders with great potential, like Brenna and Madelyn, with the opportunity to attend ASA premier events at no cost to assist in their continued professional development, and also supports the advancement of women leaders in staffing.”

This scholarship program is possible thanks to support from Assurance, founding sponsor of the ASA women in leadership interest group. Additional women in leadership interest group sponsors are Anthem, Bullhorn, ClearEdge Marketing, Mee Derby, and WorkN.

Every month, a member of the ASA legal team addresses pressing legal, regulatory, and legislative topics that could have a direct effect on your business. Watch the latest ASA Legal Line video.

If you have a suggestion for a topic, email ASA or call 703-253-2020.

The ASA board of directors and staff welcome the following new members, which joined during the week ending Oct. 11.

Assist Inc.
Carol Stream, IL
BesTemps
Salisbury, MD
Codex Recruitment Inc.
London, England
Complete Mobile Dentistry
Windsor, WI
DKKD Staffing
Westlake Village, CA
SmartTasking Inc.
New York, NY
Staffanation
Fairfield, OH
The U Group LLC
Harrisburg, PA

All ASA members have access to a host of free resources designed to help them answer frequently asked questions. Get marketing resources that will help your clients and candidates understand the value of using a staffing company—including infographics, member logos, social media tactics, sector-specific FAQs for clients and talent, slide presentations, and much more—in the ASA Staffing Promo Tool Kit.

You can customize the FAQ documents with your company logo, incorporate them into client presentations, or provide them to candidates during the interview process. Get them in the ASA Staffing Promo Tool Kit at americanstaffing.net.

Staffing World^® 2020 takes place Oct. 19–22—right on your computer or other device. This year, the ASA annual convention and expo will be an immersive virtual experience where you can connect with staffing peers and get resources you can use to grow your business during more than 30 educational sessions, including “Five Trends That Will Outlast Covid-19 and Accelerate Your 2021 Recovery.”

Eric Gregg of ASA corporate partner ClearlyRated will share key findings from surveys of more than 1,800 clients, job candidates, and internal staff. He will present five data-backed trends that will outlast the current pandemic and economic uncertainty and should be a part of your strategic plan going forward.

ASA-certified professionals can earn up to 12 hours of continuing education toward certification renewal by participating in workshops and other content sessions. Get more information and register online at staffingworld.net.

ASA Central—the dynamic online community just for staffing professionals—is home to more than 20,000 staffing professional profiles and countless ongoing industry conversations.

This week, take a look at your colleagues’ discussions and some of the blogs they’ve posted on ASA Central:

• Sending an adverse action letter after a candidate background check
• Skills assessments for applicants
• Website accessibility

Get involved with the community—update your profile today so you can network with colleagues, join a section community, recommend and comment on your colleagues’ posts, and share your own blog or discussion post. Log in to ASA Central now.

Are you looking for opportunities to contribute your skills and insights in the staffing industry, and serve as an industry leader? ASA is looking for dedicated members like you to serve on volunteer committees and groups for 2021.

Apply for a volunteer opportunity to work directly with other members, learn about workforce trends and best practices, and build on your experience to become a thought leader with the association.

If you work in staffing, then you’re a people person—also known as a “Happy Staffy.” Take a fun, brief online quiz to find out what kind of Happy Staffy you are. You’ll receive a detailed profile with your key traits, emerging opportunities, and additional resources.

ASA members will receive a Happy Staffy kit in the mail in the coming days. Or you can create your own Happy Staffy: Take the online quiz—then download, customize, and print your Happy Staffy to show your staffing pride and let everyone know you’re going to Staffing World^® 2020.

Use the hashtags #myHappyStaffy and #StaffingWorld when you share your Happy Staffy on social media. Take the quiz now.

To help its members solve their internal talent shortage, ASA has developed an online directory of companies that want to connect with potential candidates for internal corporate jobs or university career center professionals. Get your company’s opportunities listed—complete the form at americanstaffing.net.

The listing will appear on the staffingasacareer.net website, which introduces candidates to the staffing and recruiting industry.

The association also offers resources to help you introduce candidates to the staffing and recruiting industry. Visit the Promoting the Profession page for recruiting strategies, tips for developing an internship program at your firm, a video you can embed on your website, and more.