Giving superior customer service can increase loyalty and client retention rates. One way to enhance the service you provide to your clients is to be well-versed in employment and labor law so you can help them avoid costly legal missteps.

ASA staffing certification programs can enhance your competency in, and knowledge of, labor and employment law. The facts staffing professionals learn through the certification programs can help protect their firms and their clients from making potentially costly mistakes.

Find out more about the Certified Staffing Professional^® credential and the new ASA Pro Stacks credentialing programs, and get certified today.

Is your staffing firm ready to thrive in 2025 and beyond? With growth hard to find in the staffing industry over the past two years, a deep understanding of customer needs has become even more imperative for growth-oriented firms.

Join Eric Gregg and Darreon Day of ClearlyRated, an ASA corporate partner, for an exclusive deep dive into the annual ClearlyRated buyer study during the webinar “Inside the Mind of the Staffing Buyer: Predicting Needs and Exceeding Expectations,” Thursday, Feb. 6, 2–3 p.m. Eastern time.

To learn more and to register, visit clearlyrated.com.

Don’t miss the ASA webinar “Leverage LinkedIn’s Potential: Strategies to Drive Sales and Grow Your Network.” It takes place today from 2 to 3 p.m. Eastern time. Find out from staffing industry marketing professionals how you can use LinkedIn strategically and make it one of your most valuable assets for growing your network and expanding your staffing business.

All ASA webinars are free for ASA members, and most qualify for continuing education hours toward ASA certification renewal. To learn more and to register, visit americanstaffing.net.

Don’t miss tomorrow’s ASA webinar “Leverage LinkedIn’s Potential: Strategies to Drive Sales and Grow Your Network,” 2–3 p.m. Eastern time. Find out from staffing industry marketing professionals how you can use LinkedIn strategically and make it one of your most valuable assets for growing your network and expanding your staffing business.

All ASA webinars are free for ASA members, and most qualify for continuing education hours toward ASA certification renewal. To learn more and to register, visit americanstaffing.net.

The next few weeks will be full of free education from ASA. These upcoming ASA webinars can help you grow your business, measure your successes, and more.

Feb. 4—”Leverage LinkedIn’s Potential: Strategies to Drive Sales and Grow Your Network“
Find out from staffing industry marketing professionals how you can use LinkedIn strategically and make it one of your most valuable assets for growing your network and expanding your staffing business.

Feb. 20—”ASA and Staffing in 2025—Your Industry Forecast for the Year Ahead“
Hear from ASA executives about key issues, trends, and forecasts for the year ahead; the topics ASA will focus on for 2025; and the ways ASA will work to support members’ business.

Feb. 25—”What the Best Staffing Firms Do Differently“
Brad Bialy of Haley Marketing will examine proven strategies that successful staffing firms use to outperform the competition and answer question: What sets the best staffing firms apart?

Feb. 27—”How Data and AI Will Drive Success in 2025“
Data-driven decision making can help your firm make better hiring and staffing decisions, optimize workflows and processes, and more—Mike Perrone and Adrian Reece of Prodoscore will discuss how leveraging data and artificial intelligence can address key challenges and opportunities in the staffing industry. Sponsored by Prodoscore.

All ASA webinars are free for ASA members, and most qualify for continuing education hours toward ASA certification renewal. To learn more and to register, visit americanstaffing.net.

The ASA board of directors and staff welcome the following new members, which joined during the week ending Jan. 26.

A.D. Susman & Associates Inc.
Houston, TX
CXC Global
Rochester Hills, MI
Epic Staffing Group
El Segundo, CA
HealthTech Associates
Dallas, TX
TriCom Quest
Torrance, CA
Wolf Staffing Solution LLC
Mount Pleasant, SC

ASA Central—the dynamic online community just for staffing professionals—is home to more than 27,000 staffing professional profiles and countless ongoing industry conversations.

This week, take a look at your colleagues’ discussions and some of the blogs they’ve posted on ASA Central:

• Developing artificial intelligence strategies and policies
• Futureproofing your staffing business
• Reaching potential clients on social media

Get involved with the community—update your profile today so you can network with colleagues, join a section community, recommend and comment on your colleagues’ posts, and share your own blog or discussion post. Log in to ASA Central now.

Don’t miss the ASA webinar “How to Maximize Net Profits in Workers’ Compensation and the Back Office: Strategies for Success.” It takes place today from 2 to 3 p.m. Eastern time.

Experts from VensureHR Staffing Alliance, part of ASA corporate partner Vensure Employer Solutions, will explore strategies for improving your bottom line by controlling workers’ compensation expenses, building stronger relationships with clients and host company locations, and developing a back-office audit process. Sponsored by VensureHR Staffing Alliance.

All ASA webinars are free for ASA members, and most qualify for continuing education hours toward ASA certification renewal. To learn more and to register, visit americanstaffing.net.

The ASA Legal Line monthly video series features a member of the association’s legal team and addresses critical legal, regulatory, and legislative topics that have direct implications for your business. In the latest installment, ASA vice president of government relations Toby Malara, Esq., gives a post-election review of topics affecting the staffing industry and how what’s happening on Capitol Hill could impact your business.

These topics, as well as many other legal and compliance changes, will be the focus of the 2025 ASA Staffing Law & Compliance Conference being held May 8–9 in Washington, DC. This year’s event will also include a special health care staffing preconference on May 7. Get the details and register at staffinglawconference.net.

Watch the latest ASA Legal Line video, then join the conversation on ASA Central.

Can you offer solutions for the challenges that staffing firms face today? ASA is looking for experts in the staffing, recruiting, and workforce solutions industry to share their experience and expertise at Staffing World^®, the ASA annual convention and expo. Staffing World 2025 takes place Oct. 6–8 in Orlando; slots are available for breakout sessions (60- to 75-minute interactive presentations) and Speed Talks (10-minute talks on topics important to the industry). Proposals for Staffing World breakout sessions are due Jan. 31, and proposals for Staffing World Speed Talks are due May 31.

The association also is looking for professionals in business, workforce solutions, workplace management, and other disciplines pertinent to the staffing industry to present ASA webinars. Proposals for ASA webinars are accepted throughout the year.

As a presenter for ASA, you will have the opportunity to reach out to industry professionals and build lasting connections. For more information and to start your submission, visit americanstaffing.net/presenters.